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Corporate Overview +
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Retail Track & Brand Heath helps studies are done to assess overall push & pull metrics on a continuous basis.
Consumer Usage and Attitude & Segmentation studies are executed to focus on long term strategy
Here we include New Product Development and Communication Development work that’s validated by consumer before it reaches market and minimize the risk of failure.
Apart from above, we have launched a new and exciting platform in F.Y. 2021-22 ‘Know Your Consumer/ KYC’ Academy. KYC Academy is a platform to host LEARN-PRACTICE-APPLY for knowledge exchange, wherein stakeholders have the opportunity to hone knowledge, competencies and processes that will help Crompton become more consumer centric. This will help build necessary skills to understand Consumers Insights better to drive innovations and Consumer communications. As part of KYC, we have introduced Consumer Immersion program and conducted 4 training sessions on relevant topics.
At Crompton, we are striving towards enhancing the response time to address consumer complaints. To resolve customer aspirations/ concerns, we have developed a number of outreach platforms, including a dedicated email address, toll-free hotline and the recently released WhatsApp chatbots. Our WhatsApp chatbots, as well as our new call centres with enhanced capabilities, allow for 360-degree complaint registration. In addition, we have a dedicated technician mobile app to handle and solve concerns.
For us at Crompton, communicating important product information to consumers is critical. We ensure that our products have clear labels that accurately depict the product name, model number, features, specifications and other relevant details that makes it easier for consumers to identify and understand our products. We also provide detailed descriptions of our products on your website, packaging and other marketing materials. We also include information on the product’s features, benefits, intended use and any relevant safety warnings or precautions and comply with BEE guidelines for disclosure of product information.
At Crompton, we interact constantly with our key value chain partners, while adhering to ethical buying procedures. Collaboration with strategic vendors and partners help us improve their product lines and technical capabilities.
We also interact with them regularly through various training and development activities, frequent trips to vendor plants and seminars to reward and recognise their contributions through scorecard assessments. The continuous monitoring of the Supplier Performance Index (“SPI”) and the Vendor Performance Index (“VPI”) has helped increase vendor efficiency.
Crompton has developed a sustainable supply chain by doing a thorough analysis of its operations, collaborating with suppliers and incorporating sustainable practices into the overall strategy.
At Crompton, we employ ethical procurement programmes and stringent selection criteria that promote environmental stewardship and social benefit to ensure that suppliers also contribute to long-term sustainability. We aim to raise suppliers’ understanding of legal obligations, sustainable business practices and the importance of employee health and safety through a variety of programmes.
We have a thorough screening procedure for vendor onboarding, which includes the following criteria:
Capability, quality, performance and on-time delivery
Compliance with legal, environment, health and safety guidelines
Readiness to participate in a sustainable supply chain management programme
Total landed cost competitiveness
Financial strength by viewing last two years balance sheets
Crompton engages with strategic vendors and partners to help them improve their products and technical skills. In addition, to meet EHS requirements, all of Crompton’s vendors across plants and manufacturing units receive regular training in energy, health and safety. The Company connects with them regularly through various training and development activities, visits vendor factories on a regular basis and hosts effective workshops to reward and recognise their contributions through scorecard assessments.
Crompton is proud to announce the launch of Saathi, the Company’s plumber loyalty programme built on a cutting-edge technology platform. As a key influencer in the pumps business, the plumber community plays an essential role in Crompton’s success.
The Saathi programme is designed to strengthen the relationship with plumbers, enabling the Company to better understand their needs and preferences. By leveraging this initiative, the organisation aims to increase its market share in the pumps business and enhance its position as a leading provider of innovative, consumer-centric solutions. The organisation is excited to work with plumbers across the country to drive growth and deliver exceptional value to the consumers.
Over the years, we at Crompton, have implemented sustainable CSR programmes, which are aimed at creating shared value and delivering positive impact. Aimed at igniting a positive social change, our CSR initiatives have evolved over the years to focus on four key areas:
The goal of the skill and entrepreneurship development initiative is to create an opportunity for underprivileged youth by imparting skill training, providing placement assistance and entrepreneurship development to enhance employability and support small-scale local enterprises by contributing to the economy of the nation. It ensures that our initiatives are in line with the National Skill Development Mission’s objective as well as contribute to India becoming a skilled talent hub.
Project Nayi Disha aims to address the existing skill gap in the manufacturing sector and to promote the scope of local livelihood opportunities among the youth from low-income communities. Our skill centres in Ahmednagar, Baddi, Howrah, Goa, Cuttack, Vadodara and Mumbai continue to instil knowledge and confidence among the youth to help them become responsible and productive citizens. By behavioural modification, knowledge building and skill development, we are assisting youth transform into employee-entrepreneurs.
Aligning with the Startup India initiative, Project Swabhiman, an Entrepreneurship Development initiative has been designed to enhance the entrepreneurial capabilities of youth who want to start small-scale businesses. Selected entrepreneurs received a 10-day mini MBA training, along with returnable seed funding, handholding and mentorship to run their ventures. The programme aims to boost the local economy and contribute to providing skilled entrepreneurs. This year we have launched the programme with 30 budding entrepreneurs and we look forward to scaling up their businesses and generating employment opportunities locally.
The project aims to upskill the existing plumbing workforce through the Recognition of Prior Learning (“RPL”) platform. The project aims to recognise the informal learning of plumbers through the RPL platform to get equal acceptance as the formal levels of education. Independent plumbers working in the market will be imparted free training for the specific job roles as per the National Skill Qualification Framework (“NSQF”).
Plumbers are trained on customer service skills, digital literacy and advanced products in addition to domain skills, thereby ensuring holistic development. Skill development helps plumbers improve their workmanship, thus making them more employable and increasing their earning potential and livelihood opportunities. The entire industry benefits through the availability of skilled manpower.
The Company’s water conservation initiatives are focused on empowering the drought-hit villages to improve water security and sustaining farmers’ livelihood through integrated watershed management and conservation of natural resources. Crompton aims to inspire ownership among villagers, improve environmental management systems, promote dynamic local economies and foster social harmony with two new water conservation projects.
Through the water conservation projects, water conservation structures were built and handed over to villages. These structures will now help villagers in getting access to water for agriculture, using it for drinking and livestock. The availability of water throughout the year will benefit the entire community and provide new livelihood avenues for farmers to move their families out of poverty.
At Crompton, we ensure the inclusivity of women participants in the project activities and encourage them to come forward and take the ownership of the water structures. Seminars to train the women of self-help organisations were held to ensure the upkeep of water structures and farm-based livelihoods.
As a responsible corporate citizen, we are committed to lending a helping hand to the community around our manufacturing units through various initiatives. These aim poverty alleviation, education, health and environment sustainability.
We completed the solar electrification of two villages in Thane, Maharashtra, by supplying solar-powered lamps to marginalised communities to meet their household and agricultural needs when there was no electricity. We also assisted a village in Gujarat by providing street lights to provide safe travel conditions at night.
Crompton’s community care programmes have also aided children with special-needs by enhancing their functional communication through a centre in Mumbai that we have helped to develop. We also upgraded the classrooms of a government school in Baddi, as well as upgraded the facilities of a government hospital in Goa, helping over 100 walk-ins per day.
Villages electrified
Specially-abled children facilitated
We have launched project Patang, a school transformation project impacting students from 15 government schools across Crompton’s manufacturing units in Goa, Baddi, Ahmenagar and Vadodara. The project aims to increase the learning curve of students by up to 20% by the end of the academic year. It will also improve the infrastructure of government schools to create a friendly environment that enables learning.
Students benefited
Government schools impacted through improved infrastructure
With an objective to financially assist meritorious students who face difficulties in continuing their education due to financial constraints, the Ujjwal Deep Scholarship aims to support scholars from the medical and engineering domain. This enhances the social and economic well-being of the student and families around our manufacturing units. Students from low-income groups benefited under the Ujjwal Deep Scholarship Project to continue higher education in engineering and medical courses.
Crompton’s mid-day meal programme serves healthy and nutrition-rich meals to children from government schools located in the vicinity of Vadodara, Gujarat. This not only helps improve the health of children but also keeps them active and energetic during school hours.
At Crompton, our employees are the driving force behind what we do. Our employees continue to inspire us with their overwhelming response and devote time towards being an integral part of our CSR engagement. Several initiatives were conducted to foster employee engagement and deepen our ties to the communities we serve.
The Changemaker Grant is an initiative for our employees to give back to society by empowering communities through implementing social impact projects for causes, which are close to our hearts. The primary objective of the programme is to provide a platform for employees to channel and recognise their ideas to create social good and to nurture the impactful social initiatives undertaken by employees. Through the Changemaker Grant, we aim to reinvent CSR with employee engagement. The Changemakers will now lead social impact projects to make a positive impact and difference together with implementation support and CSR grants.
On World Environment Day, Crompton successfully launched the ‘Go Green’ and ‘Souls to Soles’ campaigns. Employees across locations planted trees with the support from the CSR champions across manufacturing units.
At Crompton, we distributed upcycled footwear to children from low-income groups around our manufacturing units. Through this drive, we could reduce emissions considerably. Dry-ration kits were also provided to low-income group communities.
Volunteers across locations celebrated the World Literacy Day and Children’s Day with children and had a great time sharing food with them and reading stories. The book donation drive spread the joy of reading and on the occasion of Raksha Bandhan, we created a bond with special children. We celebrated and spread happiness in Diwali by supporting the livelihood of tribal women SHGs through a KIOSK set-up at the Head office and Innovation Centre. Our colleagues made this Diwali even brighter for the elderly in need by making their wishes come true through gifts.
At Crompton, we recognise the importance of empowering women through our CSR initiatives. Our efforts aim to provide women with opportunities to break barriers and achieve their potential. By investing in initiatives that support women’s education, skill development and employment, we have witnessed remarkable transformations in the lives of women from different strata of society. By empowering women, we not only contribute to their personal growth but also create a ripple effect of progress and development in their families and communities.
Solar electrification of villages
Amplification of Change Maker Grant Program
Active employee engagement in voting for Change Makers
Celebrated International Literacy Day with specially-abled children
Supported underprivileged children with up-cycled footwear
Reduced 2.7 tonnes of CO2 emission through up-cycled footwear
Book donation drive to spread the joy of giving
Practical training session on electronic equipment at skill development centre
Classroom training session on safety protocols at skill development centre
Tree plantation by employees on World Environment Day
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