Coming together of Crompton & Butterfly

To simplify corporate and governance structures, align shareholder interests, accelerate the execution of go-to-market strategies, focus more on product innovation, capitalise on cross-selling opportunities as well as realise synergies of both Crompton and Butterfly for cost optimisation and operational excellence, it is proposed to merge Butterfly Gandhimathi Appliances Limited with Crompton Greaves Consumer Electricals Limited subject to regulatory approvals, the merger will enable both the companies to unlock the full potential of the combined businesses, enhance our competitiveness in India’s consumer electrical market and create significant value for all stakeholders.

Proposed Transaction

Resultant Structure^

Unlocking the potential of combined businesses

The merger will enhance our capabilities in the existing appliance segment by leveraging the combined manufacturing and R&D infrastructure. Our expansive distribution network and PAN India presence will aid us in scaling up in key kitchen segments.

Crompton

Crompton has a robust distribution network that enables us to reach consumers across multiple markets. Our experienced management team assists us in establishing a strong track record of innovation and industry-leading financial performance. To continue creating value for our people, clients and stakeholders, we remain committed to building on our strengths.

Maintaining a strong market leadership

# 1

Fans

# 3

Lighting

# 1

Residential pumps

Top 3

Water heater

Top 4

Air coolers

Butterfly is a leading kitchen appliances player, especially in the South Indian market. It is renowned for its high-quality products, particularly in the core categories of mixers, wet grinders, cookers and stoves. Butterfly’s robust and exclusive distribution network in South India is a critical strength of the brand. Additionally, Butterfly has in-house manufacturing capabilities, which enable it to meet stringent quality standards and remain competitive in the market.

Top 3

In core categories of mixers, cookers, stoves in South India

# 1

In South India for Wet Grinders and LPG Stoves

~80%

Revenues from in-house manufactured products

500+

Exclusive distributers

Strong E-commerce presence

Top 3

In mixers, wet grinder and gas stove in flipkart and Amazon

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